Rabindranath Tagore Essays

Rabindranath Tagore Essays Rabindranath Tagore Essay Rabindranath Tagore Essay Tagore being a functioning government official of his age has composed various abstract deals with his belief systems about the social, monetary, and political circumstance of India. He looks for the re-foundation and reproduction of the old thoughts and belief systems and looks for new ones as well.Tagore was not sharp for the achievement of political opportunity. He accepted that except if there isn't an atmasakti in us, we can't be deserving of opportunity. Tagore accepted that profound freedom was a fundamental part in the accomplishment of political and social freedom. Underscoring on this thought of atmasakti, he said that so as to recover atmasakti, recovery of country society was fundamental. He put forth an attempt in shaping a rustic culture where there will be a social pecking order and at the head of the progressive system, there will be a Samajpati through whom the individuals would have the option to keep in touch with everyone in the public eye. He said that recovery o f provincial society was conceivable by empowering yatras, people tunes and sorting out town fairs. We can see that he builds up this thought in his play, The Post-office. Here he presents a perfect town situation where the King is the Samajpati through whom the townspeople are associated. He needed independence of the towns like bygone eras. However, his endeavors bombed in framing this sort of a society.Defending his concept of a progressive state he shows in his play, The King and the Queen, the thoughtful Queen in the long run defies the hardness of state strategy toward the hungry. She starts by inquisitive about the appalling sounds outside the royal residence, just to be informed that the commotion is originating from the coarse, uproarious group who cry unashamedly for food and upset the sweet tranquility of the castle. The Vice grand office in India could have taken a correspondingly unfeeling perspective on Indian starvations, straight up to the effectively preventable Ben gal starvation of 1943, not long before freedom, which slaughtered somewhere in the range of two and 3,000,000 individuals. Be that as it may, an administration in a multi-party vote based system, with races and free papers, can't any more drawn out excuse the commotion from the coarse, raucous crowd.Occasionally Tagore partook in the thoughts of the Bengal Provincial Conference held yearly since 1890 with his young nephews and anticipated that the pioneers should talk in Bengali as opposed to English. He demanded that the Englishman in India was an outside truth and that the nation was the most genuine and complete actuality: Try to develop your nation by your own quality since acknowledgment gets total through creation. Henceforth, Tagore upheld that we can possibly understand our own self in the nation in the event that we look to make the nation we wish to live in by our idea, our action and our administration. He reprimands the character of the King, as he is squandering the co untrys potential by his absence of assurance and flippant mentality. Tagore attests that a country is the making of the psyche and that is the reason the spirit acknowledges itself on its own involvement with the homeland (as the King doesn't go to the committee house or the roads of his realm he doesn't understanding and see the staggering states of his nation). Tagore accepted the nation would achieve a type of salvation just when the entirety of its parts throbbed with energy for the recuperation of the homeland (the Kings realm, in The Lovers Gift, couldn't accomplish salvation as the administration officials were degenerate). Subsequently, Tagores strategy for freedom was an interior and a scholarly development which he needed to present.The word outsider in the primary demonstration of, The Lovers Gift is a circuitous reference to the Britishers; the King in the principal demonstration says, Banish all the remote looters from my realm this second. This is Tagores voice to expe l the Britishers from the subcontinent. He needs them exiled, however he likewise states through the play that until and except if the countrys pioneers and the residents don't have that atmasakti then this opportunity from the Britishers is pointless, (as the King himself would not most likely end up being a decent pioneer in any event, when the outsiders would be ousted.) Instilling national pride, he accepted that India must win her opportunity. The job of the pioneer in a state is very important.Tagores enthusiasm for opportunity underlies his firm restriction to unreasoned conventionalism, which makes one a detainee of the past. He immovably objected to autocracy and dominion which the Mughals and the British Raj spoke to, by depicting the imprudent and untrustworthy King in the play, The Lovers Gift.In December 1903 the administration settled on the parcel of Bengal. The Bengali Muslims invited the proposition though the Bengali Hindus profoundly restricted the thought and fou ght back. Along these lines, Amritsar slaughter of April 13, 1919, occurred in which 379 unarmed individuals at a quiet gathering were gunned somewhere around the military, and 2,000 more were injured. Tagore unequivocally opposed the possibility of discipline, so he composed a letter to the Viceroy of India, soliciting to be diminished from the knighthood he had acknowledged four years sooner. Alluding this to the play, The Lovers Gift, we see that the King by assaulting Kashmir is in a roundabout way rebuffing Queen for leaving him not understanding the serious outcomes that the individuals would face.Tagore builds up another political thought with its attention on individual and humanistic methodology towards the set thoughts. The tale Gora epitomizes Tagores vision of new, syncrestic India, transcending the contemplations of rank, network and race. The character Gora is an ardent Hindu and a devotee to (patriotism with its accentuation on sense of pride and safeguarding of custo m). He centers around Goras procedure of self-acknowledgment and a change from a patriot to an internationalist. Gora ventures himself as a genuine Indian to whom neither position nor race nor nationality can hinder. He is appeared as an image of the rising patriotism of the twentieth century.Rabindranath defied the unequivocally patriot structure that the freedom development regularly took ceased him from taking an especially dynamic part in contemporary governmental issues. He needed to state Indias option to be autonomous without preventing the significance from securing what India could realize, unreservedly and gainfully from abroad.I welcomed masterminds and researchers from remote grounds to tell our young men that it is so natural to understand our basic partnership, when we manage the individuals who are incredible, and that it is the diminutive who with their insignificant vanities set up boundaries among man and man. (Rabindranath Tagore 1929).He needed Indians to realize what is happening somewhere else, how others lived, what they esteemed, etc, while staying intrigued and engaged with their own way of life and legacy. In contrast to Gandhi, Tagore didn't loathe the improvement of present day businesses in India, or the quickening of specialized advancement. Tagore was worried that individuals not be commanded by machines, yet he was not restricted to utilizing present day technology.Tagores analysis on nationalism is a constant subject in his compositions. He accepted enthusiasm can confine both the opportunity to draw in thoughts from outside tight household dividers and the opportunity additionally to help the reasons for individuals in different nations. As right on time as 1908, he put this in a letter answering to the analysis of Abala Bose, the spouse of an incredible Indian researcher, Jagadish Chandra Bose: Patriotism can't be our last profound haven; my shelter is mankind. I won't accepting glass at the cost of precious stones, and I wil l never permit nationalism to triumph over humankind as long as I live. Tagore presents this thought through the character of Kumarsen in the play, The Lovers Gift; he gave up to King Vikram for the sake of enthusiasm however the truth of the matter is that the situation of his kin continues as before, they will be enslaved by the Kings armed force in any case his penance is useless.He needs another sort of administration which is true, honorable and not reliant. Tagore presses for more space for thinking, and for a less conventionalist see, a more prominent enthusiasm for the remainder of the world, and more regard for science and for objectivity by and large. In his play, The Lovers Gift, Tagore ridicules such political pioneers who for their own childish reasons misuse the entire country. He has drawn a cartoon out of the Kings character to demonstrate a complexity to the character Kumarsen; the King turns into a foil for Kumarsen. Kumarsen shows outrageous nationalism by giving up his life for his kin and his people groups regard for him was extreme to such an extent that they attempted to conceal him realizing that teir lives were in question. Here, Tagore likewise presents that political pioneers, similar to the King, are simply squandering the countrys potential by squandering it on immaterial words and means which are neither functional nor auspicious. Tagores thwarted expectation with contemporary Indian governmental issues discovered articulation in the accompanying sonnet of Kadi O Komol:Tell me not to sing kindly do notAre we collected here to look for modest acclaim, to getApplause by weaving unimportant words,To spend the late evening expressing devious speechesAnd gaining bogus fame?Who will wake up today and dive into action?Who needs to clear out our Mothers shame?Tagore had a set idea of Indian womanhood. He restored and re-certifies the condition of lady as per the old thoughts. He accepted that a womans area contrasts from that of a man tha t is the reason her job in legislative issues is restricted. He disliked the way that little youngsters were holding guns executed or attempted to murder the British directors. He told Dillip Kumar Roy;I don't feel that lady stands to pick up over the long haul by surging out away from any confining influence as an individual scabbler of her mate for similar shrubs She would never be at home in the circle of manly crude activities.In his play The Lovers Gift

Fashion Mirrors Society Essay

One of the most steady enterprises in the contemporary society is the style business. Style, since it shows and influences each individual, is one of the angles that holds solid impact over the general public. As the general public experiences changes, style is likewise exposed to these changes. What's more, all things considered, there are individuals who only live with the current patterns on account of the directs and impact of the broad communications. Style is a path through which an individual communicates their character; thusly, it is accepted that the garments that individuals wear is an augmentation of their character. see more:essay on style The garments shows the people’s qualities, mentalities and conduct. In school, factions and gatherings can be distinguished by methods for their garments. One would already be able to pass judgment on a person’s character through their looks which essentially comprises of garments and other design extras that one wears. Style is considered as a marvel to spruce up oneself; yet it is additionally an impression of the things that are right now occurring in the general public since it adjusts to the current changes and the conduct of a specific culture. It mirrors the current mainstream society just as the adjustments that are occurring in the general public. Individuals attempt to communicate their feelings, thoughts and standards through different ways. A few people utilize different fine arts as their own channel of articulation. As people seek after elective methods of communicating, the idea of design turns into the best vehicle to connect this interest. Design is something that each individual has inside oneself. The garments that individuals wear say something regarding themselves, in any case on the off chance that they are or don't know about the most popular trend patterns. For each person, it is one’s characteristic want to accomplish their own personality. In that capacity, one would consistently wish to turn into an individual who could stand apart from the remainder of the group. This objective is the purpose for each person’s design explanations, particularly the adolescent these days. In any case, the one thing that is sure is that style continually changes. These design prevailing fashions, patterns and style experience different changes after some time. All things considered, the individuals from the general public are continually shelled with new and inventive thoughts in the realm of style. Consequently, it is a need for style specialists to be in every case brimming with inventive thoughts that they can sell in the market (Alina, 2004). â€Å"Fashion is a methods for self-articulation that permits individuals to take a stab at numerous jobs throughout everyday life. Regardless of whether you incline toward hip-jump or Chanel-chic, design suits the chameleon in all of us† (Public Broadcasting Service, n. d. ). All things considered, style mirrors the qualities inside a specific culture of culture. It gives a certain non-verbal method of imparting and introducing oneself to general society. It fills in as an augmentation one’s character and personality. For instance, a lady who wears Chanel or Yves Saint Laurent closets and frill can be seen as an affluent, complex lady and a socialite. Then again, a man who lean towards tough pants and tight-fitting shirts would presumably be decided as an unpleasant troublemaker. Subsequently, a person’s one of a kind design explanation obviously marks their character in the network. Thusly, the garments that one wears generally discuss their own self. Subsequently, attire is without a doubt a ground-breaking quiet communicator. A few people contend that design doesn't delineate the truth and might be used to cover the undesirable characteristics of an individual. Individuals spruce up so as to conceal the things that they or others loathe with them. Style may not additionally consistently mirror the person’s genuine character since it can go about as a type of camouflage. Instead of discussing the person’s genuine personality, individuals can utilize style to extend a picture that they need others to see about them. In that capacity, design assumes a significant job in the general public and culture. Style is the premise or the establishment of everything that individuals do. What's more, design sets the measures of people’s exercises. There is suitable garments style in each action that individuals do; for instance, individuals wear garbs for their employments so as to feel great in doing their works. In most time, lion's share of the individuals from the general public endeavor to coordinate their attire, pets and even the food that they eat what exactly is considered as stylish (Book Rags, 2006). Design additionally reflects society; a portion of the social qualities are found in the current design patterns and styles. Design is inserted in the general public and might be viewed as a significant piece of an entirety. Researchers contend that, â€Å"Fashion doesn't legitimately or straightforwardly mirror the occasions; the way that it is consistently and wherever arranged inside a general public and culture† (Entwistle, 2000, p. 80). The creators propose that â€Å"fashion† is an associated idea from â€Å"society†. In that capacity, style is straightforwardly identified with the general public since design is inside the setting of the general public itself. â€Å"Fashion is inserted inside culture and can't be separated as a free variable† (Entwistle, 2000, p. 81). Subsequently, style changes alongside the improvement of one’s society and culture; hence, it is a piece of a general public or rather instilled inside it. Ever, American articles of clothing are very different from today which is a direct result of the way that natives’ dresses and frill are a piece of the way of life. Locals and clans wore globules or creature teeth around their neck as it is a piece of a specific convention. Garments, beside being an essential need of the individuals, is likewise a fundamental piece of social conventions and practices. A portion of the garments are the customary garments of a specific spot. Design is socially started and it mirrors the ways of life of the individuals from the general public. Like the bone and teeth that filled in as the adornments of the local Americans, it likewise indicated how the individuals before chase for food which is the primary trait of their way of life. Be that as it may, design or apparel isn't a completely dependable impression of the general public. The design explanation of an individual is an individual choice on how the person might want to be seen by others. Along these lines, the validness of this demonstration can be questioned. The unwavering quality of style requires the person’s genuineness in dressing as indicated by their own financial status. Numerous individuals do something else; to be sure, there are individuals who would prefer not to uncover their actual financial state due to a few individual reasons. In any case, as indicated by Virginia Woolf in her novel Orlando, â€Å"it is garments that wear us and not we them† (ctd. in Ribeiro, 2006, p. 348). Ribeiro (2006) includes her portrayal that, â€Å"she [Virginia] knew how dress conveys inside itself its own history of the past and directs people’s desires for us as wearers† (p. 348). Clearly, closets have their own history as time advances. The way that social orders with temperamental versatility do have patterns concerning dressing shows that their style says a ton regarding them. It despite everything distinguishes them as a gathering in view of the consistency of the manner in which they put on and structure their garments. One of the numerous instances of how style mirrors the cutting edge society is as far as commercialization. Previously, individuals ration as much it is conceivable; be that as it may, these days †simply like the ever-changing design patterns †individuals likewise attempt to change a ton about themselves. Industrialism is the posterity of publicizing. Present day notices are excessively fruitful and viable in their field that they have affected an extraordinary amount of individuals to imagine that some â€Å"unnecessary† items are really vital. From a mental point of view, it is accepted that â€Å"[in] a sense, ‘consuming’ satisfies needs that will require different methods of being fulfilled in a post-buyer society: the need to have a place, the requirement for assortment throughout everyday life, the need to control your own condition and your work† (Collis et. al. , 2009). In certain nations, bunches are distinguished through their garments. The individuals from high-class society is seen to wear rich and excessive dressing joined with different costly trimmings. Then again, the individuals from the urban poor or the individuals who live in neediness can be distinguished because of the foul apparel they wear. People’s essential needs have stretched out from the idea of physical endurance to the costly idea of narcissism. Social and enthusiastic needs are evidently the reasons why individuals take part in industrialism. As current promoting advances, individuals are getting more impacted to expend and purchase items that they don't generally require. Style gets equal to industrialism on the grounds that as design patterns change, shoppers likewise profit of more market items to adjust to the change. Style is an essential piece of society that reflects various standards, thoughts and even height throughout everyday life. Be that as it may, it's anything but a solid reflection of society due to its capacity to hide the genuine self of the person who wears it. Besides, the current design patterns and styles don't provide food for all individuals from the general public. Or maybe, it provides food just to the operators and culprits of these design patterns. Individuals are by one way or another characterized through the garments they wear; be that as it may, their mentality and conduct is as yet the most dependable source and impression of one’s character. References Alina, Y. (2004). Design in Modern Society. Recovered June 4, 2009, from http://nota. triwe. net/instructors/tolstikova/students06. htm Book Rags. (2006). The Importance of Fashion in U. S. Culture. Recovered June 4, 2009, from http://www. bookrags. com/exposition 2006/8/10/234130/814 Collis, C. , Cooper, S. , Fitzgerald, P. , Lawson, J. , Purkiss, J. , Ryan, J. and Thomas, A. (n. d. ). How might we change industrialism?. Never enough enemy of commercialization crusade

misconduct in medicine essays

wrongdoing in medication articles 1. Meaning of the morals issue: What are the moral ramifications of sexual or sentimental connections among doctors and patients and by what means should sexual unfortunate behavior be forestalled and specialists restrained? 2. Give huge realities/vulnerabilities that are applicable to the inquiry: Sexual contact among doctor and patient can happen from multiple points of view. Doctors may utilize the patients condition of being as an approach to take part in sexual action or they may recommend or speak to sexual contact to a patient as a component of care or treatment for the patient. At the point when an individual looks for clinical consideration, ordinarily the person is genuinely and sincerely helpless against the specialist. In this way, it must be noticed that few states determine that assent of the patient can't be utilized as a resistance to charges of sexual wrongdoing. Sexual contact with patients appears to happen most when there is extraordinary dissimilarity between the societal position and passionate powerlessness among doctor and patient. This is the reason most detailed instances of sexual offense include patients who are more youthful and female, and specialists who are more established and male. The patients in these cases believe that the specialist is acting to the greatest advantage of them and in any event, when sexual unfortunate behavior happens, they are reluctant to report the specialists or even to attempt to stop the specialists themselves. The casualties at that point experience doubt of their own judgment, experience coerce, and become wary of doctors. Most clinical preparing projects and instruction don't cover the issue of sexual offense and how to manage sexual or sentimental appreciation for patients. No doubt it would be useful to specialists to get a type of training concerning managing the allurements and looking for proper assistance. Additionally, since commonly it is really the patient that is at first pulled in to the specialist, it would be useful for the specialists to learn approaches to manage that so ... <!

Niccolo Machiavelli

Niccolo Machiavelli (May 3, 1469 †June 21, 1527) lived in Florence, Italy. Machiavelli was an Italian scholar, legislator, essayist and maybe one among the main authors of political theory. Since Machiavelli was a renaissance man, he acted in the limit of an ambassador, a political logician, a performer, a writer, an artist and a Florentine Republic government employee. This paper in this manner takes to determine the degree to which Machiavelli would think about the political belief systems of Thomas Paine, Karl Marx, Adolph Hitler and Franklin D. Roosevelt as possible or significant. Thomas Paine Machiavelli would discover the thoughts of Paine’s political hypotheses in Common Sense pleasing to a bigger degree. This is all the more so on the grounds that; Paine (2006) sees the administration as a punisher, and this job being a subordinate of the inalienable evil nature of man. With this impact, the administration would go about as the restrainer of human indecencies. The pleasantness with Machiavelli’s beliefs is that this philosophy weds well with Machiavelli’s hypotheses about the pioneer having the option to move quick to subdue political enemies in order to unite power (Machiavelli, 1868). Clearly the methods for extirpating the impact of a political adversary would be state’s instruments of intimidation (Paine, 2000). Karl Marx In a similar vein, Machiavelli would locate the Marxist philosophies propounded by Karl Marx in the Communist Manifesto pleasing since: through Karl Marx’s lessons on the Class Consciousness and Antagonism, Marx clarifies on how the political world class, the bourgeoisie, misuses by utilizing the state instruments and state powers, the average workers (the low class) with the two prevailing points of: solidifying political force and guaranteeing benefit boost from the low classes (Marx and Engels, 1955). This well concurs with Machiavelli’s political belief system of â€Å"The closes legitimizing the means†-a saying Karl Marx specialties to brace his contention that a ruler must utilize all methods conceivable to seize and combine power, the executing of adversaries and companions the same, being comprehensive of these methods. Adolph Hitler Similarly, a few thoughts propounded by Hitler in his compositions, Mein Kampf would be worthy before Karl Marx. Hitler (1986) is accounted for as having placed that since the majority are consistently insignificant and less keen, a pioneer ought to be one who is figuring, not having second thoughts to utilize purposeful publicity on the majority to accomplish a political accomplishment. This despite everything underscores Machiavelli’s thought of the closures legitimizing the methods. Thus, Machiavelli upholds profoundly the utilization of slyness (purposeful publicity) to look after force. Hitler’s plans to make more space (Lebensraum) for Germans by entering arrangements with UK and Russia as a guile to help in the recovering of the Germany’s lost tracts of land affirms Machiavelli’s thoughts that a pioneer must be ascertaining and extremely crafty. The shrewdness behind this proposed Russia, Germany and UK bargain is that the arrangement would avoid Germany from the depletion of battling simultaneously both in the East and West (Manheim and Hitler, 1969). Franklin D. Roosevelt To a bigger degree, Roosevelt’s hypotheses that are uncovered in his debut discourse that saw his change from a New York senator to the 32nd US president would be considered as contradictory towards Machiavelli’s. The idea of political ethical quality and obvious implications to values plague all the spectra of Roosevelt’s discourse. Roosevelt is prodded on by profound quality while Machiavelli then again, political convenience. The main point Machiavelli would acknowledge Roosevelt’s suggestions is the way that Roosevelt saw the need of wide official forces being vested on the leader of the official so as to permit the tenant of this office manage an attacking remote adversary (Polenberg, 2000). Machiavelli discusses all the instruments at the removal of the ruler being utilized to subdue savagely an adversary. End In any case, it is critical to consider that in spite of the fact that contrasting one’s political way of thinking with another for insightful proposes may stay as practical, yet, any political way of thinking has the legitimacy to exist in its own right, gave the way of thinking in picture catches the genuine character of the state. It is by this uprightness that al these ways of thinking which were progressed by Thomas Paine, Karl Marx, Adolph Hitler and Franklin D. Roosevelt were considered as genuine according to particular residents.

Marshal McLuhan †Charlatan or Visionary? :: Argumentative Persuasive Essays

Marshal McLuhan †Charlatan or Visionary? Marshal McLuhan has been portrayed as both a â€Å"media prophet† and a â€Å"pop professor† (Wilcox). Despite the fact that his book The Medium is the Massage was dismissed by certain scholastics (Wilcox), it turned into a mainstream accomplishment outside the scholarly world. His capacity to author such expressions as the â€Å"global village† and his thoughts on how media impacts culture permitted McLuhan to turn into a symbol of the counterculture development of the 1960’s. A few researchers contend that McLuhan’s voice was even â€Å"swallowed up in the famous social movement† (Surette). The word macluhanisme has been received into the French language as â€Å"a equivalent for the universe of pop culture† (Playboy). In any case, was McLuhan genuinely a spearheading researcher? It most likely relies upon how one characterizes â€Å"pioneering scholar†. I accept that a considerable lot of McLuhan’s thoughts, regardless of whether they have become their own clichã ©s and are not completely comprehended, are significant commitments to our scholastic and social legacy by the way that they are still examined today. McLuhan’s compositions have opened up a gathering for much conversation and scholastic investigation, and have established the framework for a zone of study on correspondence mediums. In a meeting with Playboy magazine, McLuhan contends that â€Å"man must, as a straightforward endurance technique, become mindful of what is befalling him, regardless of the chaperon agony of such comprehension† (Playboy). McLuhan expresses that his work has the â€Å"purpose of attempting to comprehend our innovative condition and its mystic and social consequences† (Playboy). A considerable lot of McLuhan’s thoughts concerning media can be named innovatively deterministic. He contended that few advances, alphabetic composition and portable sort, were liable for the â€Å"detribilization† of society. By â€Å"detribilization† he was alluding to the formation of the person who is answerable for his/her own thoughts. He at that point contended that lately, a â€Å"retribilization† was happening a result of the presentation of power based interchanges advances, for example, radio and TV. As Playboy composes, this is the â€Å"electronics insurgency that will at last retribalize man by reestablishing his tangible balance†. As pundit Tom Wolfe asked: Assume [McLuhan] is what he seems like: the most significant scholar since Newton, Darwin, Freud, Einstein, and Pavlov - imagine a scenario in which he is correct.

A Hogwarts House Reading List 20 Books for Hufflepuffs

A Hogwarts House Reading List 20 Books for Hufflepuffs Theres nothing more magical than a good book. And what better way to find the perfect new book than a list of recommendations catered to your Hogwarts House? Hufflepuffs, get ready, because do I have some book recommendations for you! source: giphy.com We’ve explored some great reads based on Hogwarts Houses before  and the Houses different reading styles  here at Book Riot, but I wanted to dive a little deeper. Each of the Houses is so different, both in their motivations and values, so it makes sense that the kinds of book they’d like to read would be different. Hufflepuffs value friendship, justice, loyalty, and fairness. Their TBRs probably look pretty different from an ambitious Slytherins! After a great deal of consideration, this Gryffinpuff gal has put together a list of book recommendations for the most just and loyal of Potterheads. So accio up a chair and read about these twenty books that Hufflepuffs will love! I Am Malala by Malala Yousafzai About: Malala Yousafzai’s upbringing and life as an outspoken advocate for education and equality in Pakistan. Because: social justice is your jam.  The Book Thief by Markus Zusak About: a girl who falls in love with books and words in Germany during World War II. Because: sometimes you just want a book that’s going to make you have a good cry. Persuasion by Jane Austen About: Anne Elliot, whose family is on the brink of financial ruin when she is reunited with Captain Wentworth, the man she broke off her engagement with seven years prior. Because: you love a classic, especially when it’s a love story about learning to trust yourself. Pioneer Girl by Laura Ingalls Wilder and Pamela Smith Hill (editor) About: the life and writing of Laura Ingalls Wilder, with expanded notes and annotations by Pamela Smith Hill. Because: there’s just something so nostalgic about it. Why Not Me? By Mindy Kaling About: funny, honest, and insightful essays on Kaling’s life in Hollywood. Because: you love Mindy Kaling and a memoir about staying true to yourself and being unique in Hollywood sounds like something you could curl up with on a cool, rainy day. WHEN DIMPLE MET RISHI BY SANDHYA MENON About:  Dimple, who goes to a web developer summer camp and meets Rishi, only to discover that their parents secretly arranged their marriage despite Dimple’s desire to focus on her career. Because:  you love a cute, modern rom-com about a girl who don’t need no man (unless she wants one). Lumberjanes by Noelle Stevenson, Shannon Waters, Grace Ellis, and others About:  friends and adventures at aâ€"possibly magicalâ€"summer camp. Because: you love a good story about the power of friendship. Quiet: the Power of Introverts by Susan Cain About: why we should value introverts. Because: you know that powerful things can come in quiet packages. Fangirl by Rainbow Rowell About: Cath, fanfic writer extraordinaire, whos trying to balance college with fears that she and her twin sister are growing apart and feelings for the cute boy hanging around with her roommate. Because: you really value the relationships in your life, and you’ll relate to Cath’s fears and hopes about all the people around her. The Cooking Gene: A Journey Through African American Culinary History in the Old South by Michael W. Twitty About: renowned culinary historian Michael W. Twitty tracing African American history back through food and cooking in the South. Because: food is the way to your heart. GEORGE BY ALEX GINO About: George, who knows she’s a girl even if everyone else sees her as a boy, and her plan to get the role of Charlotte in the school production of Charlotte’s Web and show everyone, once and for all, who she really is. Because: you have strong feelings about justice, fairness, and anyone trying to tell someone (especially a little kid) who they are or can be. Wonder by R. J. Palacio About: Auggie, a boy with a facial deformity who goes to public school for the first time, and his classmates as they learn about acceptance and friendship, even in the face of bullies. Because: you believe in the power of a story to make people a little kinder. All Quiet on the Western Front by Erich Maria Remarque About: Paul Bäumer who enlists with his fellow Germans during WWI and weathers the violent horrors of trench warfare and the disheartening reality of fighting and killing men just like himself, save only for their uniform. Because: WWI was such a complex conflict and this book from the perspective of a German soldier is a good reminder that everyone suffers in war and that the losers arent always the villains. Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions by Chimamanda Ngozi Adichie About: essays from Chimamanda Ngozi Adichie about how to raise a feminist. Because: youre a feminist and know the quest for equality is ongoing. Beloved by Toni Morrison About: Sethe, who was born a slave and escaped, but even many years later still isn’t free from the horrors of her past. Because: Morrison writes with such depth and empathy, and it will break your little Hufflepuff heart. We Are Okay  by Nina Lacour About: Mare trying to fit the pieces of her life back together in the wake of her grandfather’s death. Because: there’s just something soft about this heartbreaking book about grief, friendship, and learning to forgive yourself and others. The Giver by Lois Lowry About: Jonas, who lives in a seemingly perfect world and only begins to unravel the dark, complex secrets of his society when he is assigned to become a Receiver of Memory. Because: it’s the original YA dystopia masquerading as a utopia and so much of the story is about empathy. Code Name Verity by Elizabeth Wein About: friendship and loyalty and the horrors of war. Because: this book about the depth of two friends love and loyalty for each other will give you all the feels. Ms. Marvel by G. Willow Wilson and Adrian Alphona About: fangirl turned superhero Kamala Khan as she tries to balance her life as a regular teenager with her newfound abilities. Because:  youre tired of all these grimdark superheros, so a superhero who believes in trying to find nonviolent solutions and always doing good is right up your alley. Now go forth in the world with some great new books and a whole lot of loyalty and kindness! Make Tonks and Cedric Diggory proud. Save

Analysis of the Business Environment and Strategic Actions - 2200 Words

Marketing Case: Analysis of the Business Environment and Strategic Actions (Case Study Sample) Content: CVS HEALTH CASE STUDYStudents NameInstructionCVS Health Case StudyThe strategic management of CVS Health deals with the formulation and implementation of the organizations goals and objectives. The top managers often initiate the process by setting its targets and designing the strategies to achieve them (CVS Health, 2017). The firm is an American-based retail pharmacy and healthcare provider with its head office in Woonsocket. It began its operations in 1964 as a chain of beauty and health stores but later expanded to include pharmaceutical products. The enterprise has also undergone numerous restructuring that includes joining the Melville Corporation and merging with Caremark Rx (Yahoo Finance, 2017). Moreover, it underwent a change of name from CVS Caremark Corporation which it assumed in 2007 upon the merger with Caremark to CVS Health after it decided to abandon tobacco products (CVS Health, 2017). Currently, it is listed on the New York Stock Exchange and has i ts principal subsidiaries comprised of CVS Caremark, MinuteClinic, CVS Pharmacy, and CVS Speciality. The Process of Strategic Management by CVS HealthThe companys administration often focuses on coordinating and aligning its resources and operations with its vision, mission, and the set strategies to help fulfill its purpose of providing quality pharmaceutical products, enhancing the consumer experience, as well as maximizing the shareholders' wealth CVS Health (2016). The firm sets on a yearly basis its financial, quality, and administrative targets that inform the strategic management process. The top leaders than assesses the internal and external environments for an understanding on how to adjust the organizations activities. It then formulates its approaches to achieving the goals through high and necessary organizational strategic plans (CVS Health, 2017). The enterprise then engages all the relevant stakeholders such as the employees and the suppliers in implementing the plan . Lastly, it conducts an on-going evaluation that ascertains the progress and recommends for necessary adjustments. Analysis of the Business Environment and Strategic ActionsInternal AnalysisThe analysis reveals how the internal operations and condition of the organization affects its strategic plans (CVS Health, 2016). Internally, the firm has both the activities that facilitate the achievement of its goals and those that hinder the attainment of the set target. Strengths. The firm has several operations and assets that help it to move towards achieving its strategic plans. The experienced team of management has been of the essence in realizing the notable success of the firm concerning the smooth operations and popularity of its brands. The administrators have adequately handled their planning, directing, organizing, staffing, and controlling commitments that have seen the organization operate continuously without having to halt its operations from technical hitches (CVS Health, 2016). There is also the team of committed workers that are committed to seeing the company achieve its strategic goals as well as reaching its mission. The staff is united, and the fact that they have a clear channel of airing their grievance has made it possible for them to stay in harmony. Additionally, CVS Health has sufficient capital assets that are critical to ensuring that it conducts operations in a planned manner and that it finance its daily activities (CVS Health, 2017). Another notable element of the internal environment is the existence of a plan of operations and the influential organizational culture that influences the employees to undertake their duties and behave desirably.Weaknesses. Apart from the strengths, the firm experiences lack of a comprehensive marketing strategy. Currently, the organization focuses much on using the visual media as opposed to the social media. For instance, its website lacks the instant chat system that could enable the visitors to ask questions and obtain immediate feedback. Therefore, it is possible that the firm fails to reach all its potential clients (CVS Health, 2016). Also, the specialization in offering different pharmaceutical products by its subsidiary stores has seen the buyers fail to obtain some of the products that they may need from their nearest CVS Health outlets. External EnvironmentsOpportunities. The organization has the chance of growing and expanding its activities to other territories given that it is a known brand that many people already embrace. In fact, it could venture into the outside countries through Foreign Direct Investments or by partnering with the local medical businesses such as the large chemists and supply them with their products (CVS Health, 2017). The organization also has the possibility of expanding its portfolio to include healthy food supplement, thereby, increasing the volume of sales and profitability. Threats. The company faces stiff competition from both the peer companies and minor ones such as UnitedHealth and Cigna Corp. The existence of the firms that move to occupy the largest share of the market has seen the enterprise fail to achieve its desired sales volume at a time. Different participants are continuing to join the market and the organization might in the future realize a substantial reduction in sales (CVS Health, 2017). Another threat is the worldwide civic education regarding the consumption of healthy food and proper body exercise that has seen individuals reduce their consumption of the manufactured drugs due to the reduction of minor illnesses that come as a result of consuming non-healthy foods. At least the firm has lost a significant part of its sales due to such enlightenment. Required ChangesFrom the SWOT analysis, it is evident that CVS Health faces serious threats and weaknesses despite having notable strengths and opportunities (Gassmann, Frankenberger, Sauer, 2016). Therefore, there is the need to adjust the strateg ic management to ensure that the desirable aspects of the organization overcome the undesirable factors such as stiff competition and lack of comprehensive marketing. First, the company needs to focus on how to counter the weaknesses and threats. Concerning marketing, CVS Health should improve on digital media advertisement by creating and maintaining instant chat with visitors to their social media such as website, Facebook, Twitter, and Instagram. On specialization, the organization should produce its products in different plants, but share the sales outlets for the various outputs (Gassmann, Frankenberger, Sauer, 2016). The strategy will see the firm boost its sales volume because the buyers will readily obtain products from the shops without having to contact other nearby stores that might belong to competitors. CVS Health also needs to expand to other territories where none of the competitors have significant influence to boost is sales and popularity. For instance, it should set up its stores in the developing countries within Africa and America to build their brand before their competitors venture in such areas (Gassmann, Frankenberger, Sauer, 2016). To counter the effect of healthy food education that has led to the reduction in the consumption of their products, the firm should use its opportunity to diversify and produce healthy dietary supplements such as immune boosters. Notably, there should also be a focus on further improving the capacity of the strengths and undertaking the opportunities. The firm needs first to evaluate the current level of operations and set their targets to ensure proper and maximum utilization of the strengths and opportunities. For instance, the company should use its sufficient capital to expand its portfolio as well as venture into other foreign countries, thus ensuring an increased sales volume (Gassmann, Frankenberger, Sauer, 2016). There is further need to retain the current staff given that they have displayed a commitment to the organization. Otherwise, a high influx rate could lead to the firm recruiting inexperienced personnel that would fail to deliver the desired quality. Pro-Forma Financial Statements AnalysisPre-empted Results after the Changes in Strategic Management Results The proposed changes in strategic management will enable the organization to realize increased sales volume and profit as shown in the tables below. Assumptions:1. CVS Healths performance without the new strategies will see the financial statements items change following the past trend. The pattern will maintain for the coming three years because there are not severe financial phenomena such as hyper inflation or a general economic crisis that is likely to take place. Note: the trend will be calculated by obtaining the average percentage change from the past performance in three years. 2. The new strategies will see the organization increase its results by 10% in 2017, 20% in 2018, and 30% in 2019 for s ales revenues, gross profit, operating expense, and EBIT. The rise will be as a result of the expansion that will enable the organization to obtain additional buyers. 3. The total assets, liabilities, and shareholders equity will increase by 10% in 2017, 20% in 2018, and 30% in 2019. The rise will be due to the increased activity that will see the organization source for more funds and use liabilities to create assets for expansion. 4. The cash flows from financing, operating, and investing activities will increase by 10% in 2017, 20% in 2018, and 30% in 2019. The rise will be initiated by the increased operations concerning sales, the new investments, and the need for funds for expansion. Income StatementTable 1: Income Statement for past Performance Financial Statement Item 2014 ($000,000)2015 ($000,000)Percentage change 2016 (...

The Greatest Gift Of Life - 998 Words

Throughout my life, many people try to figure out who I really am; when I didn’t even know who I was. There is one person who knows who I really am and that is my best friend, Danny. Friendship is a special love. As we all know finding a true friend is always hard. So when one is found, it is important to hang on tight. The greatest gift of life is friendship, and I have received it. I will be remembered for being confident, strong, and a girl that had all the answers. No one had fully ever understood me or my actions, I was constantly on the move, keeping myself busy with any task or activity I could get my hands on, and I never told anyone the entire truth to why that was. My appearance to always seeming like I was confident,strong, and having all the answers to any questions could be imputed to one prevailing time period, but was separated into hundreds of different memories of my past, each with their cause and effect. However, it started with one substantial hit, afflicti ng me in my teenage years. I have the best friend that anyone could wish for; Danny, a lovely human being whom I’ve devoted being with and caring for. With my best friend by my side, I am a truly happy teenager with the entire world at my fingertips. I am an intelligent and quite cute, with my black curls and big dark brown eyes. This deceived a lot of people, I was a well-behaved child. I would share just enough about myself that no other questions were asked. I was able to maintain my school life andShow MoreRelatedAdoption Is The Greatest Gift Of Life984 Words   |  4 PagesAdoption not Abortion Life is giving to one to one to live freely. Parents are the greatest gift to life. Nevertheless, society questions, do adopted children feel the same? Being adopted is not easy or fun it’s full of chances to take saying because one never knows what’s to come. 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But in my mind, that isn’t the perfect life. The perfect life to me is living life to the fullest creating memories you won’t forget and creating friendships that last forever. Many people think that when something bad happens in life it is the devil trying to get to you, but you hav e to use that to motivate yourself to be the greatest you can be. Now here are some of myRead MoreWaiting Before Waiting By Merriam Webster Essay1595 Words   |  7 Pagestime or object one is waiting on, the process beings all again. Nail biting worrying waiting, waiting to see if we got the big promotion or if we passed the test that one chose to just wing. Waiting can be an enjoyable game, it can help see where life takes one but on the other hand waiting can be neve racking horrible game. We wait on the abundant aroma of the plentifully Thanksgiving meal that is received each November of juicy turkey and cloud like potato soufflà ©. 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I feel that the narrator mocks Jim and Della for being poor. â€Å"It did not beggar description, but it certainly had that word on the lookout for the mendicancy squad.† (O. Henry 165). Della and Jim’s income shrunk from thirty dollarsRead MoreIt Is A Simple Law Of Attraction1702 Words   |  7 Pagesthose around us feel good.† Those words are not just words they greatest piece of advice that anyone has ever gave to me. They weren’t words given to me by just anyone, but my mom. She gave me this advice when I was going through some hard times in my life where I felt like everything was just going wrong. But she whipped me right out of that slump and said hey you get back what you put in. My mom has always been this person in my life who just seems to know what to say at the right time. She isRead MoreThe Gifts That I Have Been Granted Can Benefit the World: A Personal Statement811 Words   |  3 PagesGifts According to Bronson, each person has a unique story. 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Symptoms And Treatment Of Schizophrenia And Bipolar Disorder

Abstract Risperidone has been utilized as an atypical antipsychotic and prescribed since 1994. It is mainly used for treatment in those with schizophrenia, bipolar disorder, attention deficit hyperactivity disorder, and irritability in autism spectrum disorder. Risperidone has multiple types of administration and the most common is oral tablet form. This can be used in adults or adolescents, but is closely monitored when used with children. The side effects for Risperidone should be taken into consideration by both prescribers and prescribed. Finally, Risperidone should not be used while pregnant or nursing due to potential side effects carried from mother to child. This second generation antipsychotic has been used for many years and will continue to be prescribed in practice. Antipsychotics are generally used to treat psychosis in mental disorders. These disorders include schizophrenia and bipolar disorder (Thyssen et al., 2010). Risperidone is known as an atypical second generation antipsychotic and used in the treatment of a multitude of disorders. This medication can often challenge behavioral problems that are associated with schizophrenia, autism spectrum disorder, bipolar disorder, or attention deficit hyperactivity disorder (Schatzberg Nemeroff, 2013). It is important for the prescriber to be aware of the side effect and any possible adverse reactions that may occur. There can be many detrimental side effects that someone may not enjoy,Show MoreRelatedSchizophrenia Vs. Bipolar Disorder972 Words   |  4 PagesSchizophrenia vs. Bipolar Disorder By Jenita Johnson October 29, 2015 Schizophrenia vs. Bipolar Disorder There are many mental illnesses that are diagnosed and common amongst adults and children today. The two most common mental illnesses are schizophrenia and bipolar disorder. These illnesses are considered the two most functional psychotic disorders. Schizophrenia is a chronic condition with an increase in severity of its symptoms but always has some background to its symptoms. Bipolar disorderRead MoreEssay on Compare and Contrast Two Mental Illnesses1273 Words   |  6 PagesSchizophrenia vs. Bipolar Disorder Page 1 Schizophrenia vs. Bipolar Disorder Angela M. Powell English Composition I Kim Elliott-White April 18, 2011 Schizophrenia vs. Bipolar Disorder Page 2 Brain disorders are commonly misunderstood due to the actions of the person living with the disorder. Education about brain disorders should decrease the misunderstanding of the disorders, and increase the supportRead MoreIntegrating Neurobiology And Psychology For New Treatment Targets1553 Words   |  7 PagesNeurobiology and Psychology for New Treatment Targets: Schizophrenia, Bipolar, and Depressive Disorders Integration of disciplines is essential for developing new approaches to treat mental health disorders. 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There are two sides of mental health, which weRead MoreSymptoms Of Schizophrenia And B ipolar Disorder914 Words   |  4 PagesSchizophrenia and Bipolar disorder affects millions of people in America and all throughout the world. Schizophrenia may impact people’s daily lives such as work, school and their social life. Similarly Bipolar Disorder can affect people’s relationships with family members and their jobs as well as school lives. While neither of these disorders is curable they are both controlled through medicine and treatments. I will be discussing the comparison between these two conditions. I will explain theRead MorePsychhizophrenia Research Paper1333 Words   |  6 Pagesto seek treatment for children or adolescents who present with the onset of serious mental illness. Early-onset of illness is a high prediction of poor outcomes for the patient. Severe mental illness diagnoses include schizophrenia, major depressive disorder, bipolar disorder, and autism spectrum disorder. 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Liquor Industry in India - 4974 Words

http://topcompaniesindia.com/liquor-companies-in-india/ Liquor companies In India are not only doing well in the country but they have huge market share in the international market as well. Many renowned liquor brands across the globe are supplied by these Indian Companies. Here is the list of top liquor companies in India based on their market capitalization. United Spirits Limited USL is the leading players in the liquor industry and is not only the best in India but it is known as one of the best in the world. With more than 140 brands of liquors, the company is known globally for McDowell’s No.1, Royal Challenge, Black Dog, and Signature Antiquity. The company has 59% market share. * Owner- Vijay Mallya * Address- UB†¦show more content†¦L P Jaiswal under the patronage of Maharaj Jagatjit Singh of Kapurthala. The company manufacturers gin, vodka, rum, and whisky. * Address- Jagatjit Industries Limited, 4th Floor Bhandari House 91, Nehru Place New Delhi-110019 * Phone- 91 11 26432641/42 * Website- http://www.jagatjit.com/ Globus Spirits The company started its journey in the year 1992 and has become one of the leading players of Indian Liquor Industry. The important segments of the company are Indian Made Indian Liquor, Indian Made Foreign Liquor, IMFL bottling and bulk alcohol. * Owner- Mr. Gautam Premnath Khandelwal, Chairman Mr. Ajay Kumar Swarup, MD * Address- Globus Spirits Limited, F-0 Ground Floor, Mira Corporate Suites, Plot Number 1 amp; 2, Ishwar Nagar, Mathura Road, New Delhi-110065 * Phone- 91 11-66424600 * Email- corpoffice@globusgrou.in * Website- http://www.globusspirits.com/ Amrut Distilleries Amrut Distilleries is known for its huge brands of items. They are Amrut Single Malt, Gold Star Fine Whiskey Blended, MAQ Scotch Blended Whisky, Prestige Blended Malt, Prestige Rare Whisky and others. * Owner- Jagdale Group * address- Amrut Distilleries Ltd, #41/1, 72nd Cross, Rajajinagar 6th Block, Bangalore – 560 010 * Phone- +91 80 222 1987, +91 80 227 8512, +91 80 23100402 * Website- http://www.amrutdistilleries.com * Email- info@amrutdistilleries.com AmberShow MoreRelatedSurrogate Advertising1445 Words   |  6 Pagessurrogate advertisements. The issue of surrogate advertisement gained publicity after the government imposed a ban on it. The purpose of this project is to highlight amp; discuss the same. THE CONCEPT OF SURROGATE ADVERTISING Even after the ban, liquor companies continued to advertise their drinks in the form of surrogate advertisements. In this type of advertisement, a product other than the banned one is promoted using an already established brand name. Such advertisements or sponsorships helpRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagescomprehensive and comparative study of the advertising strategy used in liquor industry which makes the need of surrogate advertising exemplary, as the only way of advertising for liquor industry and also to know the effectiveness of surrogate advertising in influencing customer perception towards the products offered by the company In the present research, in order to collect primary data sample were selected conveniently. 60 Delhi based liquor consumers were selected for collecting primary data. AlcoholRead MoreA Brief Note On The Country Of Nepal1341 Words   |  6 Pagessea level, has a unique economic structure. The long narrow country is separated into seventy five districts, each being controlled by a chief officer. Agriculture varies because of the difference in terrains and industry being limited. 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As theRead MoreDifferences between Richard Branson and Vijay Mallya Essay1382 Words   |  6 Pagesbetween Richard Branson and Vijay Mallya Analytical Summary This report analyses the differences between the leadership of Virgin Group’s Founder Richard Branson and UB Group’s Chairman Vijay Mallya. The two leaders operate in a wide range of industries, and live very public lifestyles, promoting both themselves and their companies through their activities. This is done with a view to determine which leadership style is better suited to the environment they are operating in, and what qualities

Essay Best War Ever Book Review - 1186 Words

Many regard World War II as the best war ever, but why? It seems the one fact that stands out in American minds is that the Allied Powers were fighting against people who were perceived as evil†, such as Adolf Hitler and Emperor Hirohito. Many disregard all the casualties and hardships and only think about the big picture: victory. Michael C. C. Adams book, The Best War Ever: America and World War II, attempts to dissipate all of the misconceptions of the Second World War. Americans came out of the war with a positive view of all the years of fighting. This myth was born from several factors, mainly due to the overseas setting of both theaters of the war, intense government propaganda, Hollywood’s glamorization, and widespread economic†¦show more content†¦Ã¢â‚¬Å"Ads implied that if you bought a war bond your sacrifice was on par with that of the man in the front lines.† (74) The US government and industry played on Americans’ sense of patriotism i n order to get them to support the war or buy their products. However, â€Å"Advertising had inherent problems as an educational tool. It is by nature emotional, rather than intellectual; it sells feelings rather than ideas.† (73) Government propaganda and business advertising were not the only factors in forming the inaccurate myth of the Second World War. Hollywood made films where â€Å"people get blown up with their clothes and fall gracefully to the ground† (100). Through the realism of motion pictures, such as 1998’s ‘Saving Private Ryan’ and 2001’s ‘Pearl Harbor’, Americans were falsely led to believe in a glorified war. The other major factor in allowing the war to be dubbed as â€Å"the best war ever† was the economic prosperity. â€Å"The U.S. gross national product increased 60 percent during the war,† (114) a statistic which differed greatly from those of the depression years of the 1930’s. The r eality under the cover of myth was repulsive. â€Å". . . the coast was littered with shattered boats, tanks, trucks, rations, packs, buttocks, thighs, torsos, hands, heads.† (101) Americans never witnessed the carnage. To add insult to injury, when soldiers on leave told of these horrors, they were considered cowards and victims ofShow MoreRelatedThe Best War Ever : America And Wwii Essay729 Words   |  3 PagesHistory Book Review The Best War Ever: America and WWII Michael C.C. Adams, the author of my chosen narrative, graduated from Southern Illinois University in 1993. He is a professor of history at Northern Kentucky University. Dr. Adams holds a Ph.D. in American Studies. His primary area of interest is military history and early in his NKU career. From the information about what he is interested in being state, you can easily understand why he became the author of such an interesting book. http://artscienceRead MoreThe Best War Ever By Michael C. B. Adams862 Words   |  4 PagesThe Best War Ever, written by Michael C. C. Adams, is a book focusing on the balanced history of the experience from America’s view during World War II. It neither glorifies nor vilifies the U.S. participation but discusses the real horrors of the war by using glorifying aspects that could have been deceptive or even misleading. World War II defined and transformed the rest of our lives. Americans viewed World War II as the â€Å"Good War† or â€Å" The Best War Ever†. 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Differences in the Myths of the Toad, the Snake, and the Medicine Free Essays

The Limba people of Africa live in different villages, and each village puts its own spin on the myths that are passed down from generation to generation. One of these myths focuses on the god Kanu making medicine to immortalize the Limba, and the destruction of that medicine by the toad. We will write a custom essay sample on Differences in the Myths of the Toad, the Snake, and the Medicine or any similar topic only for you Order Now There are three versions of the myth of the destruction of the medicine, but they vary in several ways. The first myth, â€Å"The Toad Did Not Love Us,† suggests that the toad dropped the medicine Kanu gave him on purpose. Although most Biblical tales paint the snake as a dangerous creature, in this myth the snake loved the people. This myth implies that Kanu finds it strange that the people kill the snake, but not the toad, considering that the snake loved them. This myth is also different because it mentions the â€Å"white people,† so the reader can be fairly sure that this myth was either thought up after European colonization, or it was modified to add them. The second myth, â€Å"The Toad and the Snake,† tells that Kanu wanted to save both animals and people. Again, the toad insisted on carrying the human portion, and again he spilled it, but not out of ill will. The snake carried his portion, and arrived with it safely. While this myth is still about why the people die, it also points out that snakes live forever because of their medicine. Perhaps this idea came from seeing molted snake skins. The skin might come off, but the snake lived forever. The last myth, â€Å"The Toad and Death,† is a short version of the same myth, but it only concentrates on how the snake and toad feel about each other. They are enemies because they perpetually argue about who should have carried the medicine. This is not because one loved the people more than the other. It is simply a rivalry that goes on for eternity. This myth serves more as an explanation of why snakes and toads do not get along rather than why people die. These three short myths show how stories change as they are passed around and told by different people with different influences. It is intriguing to see how one tribe could have such varied views on the same tale. How to cite Differences in the Myths of the Toad, the Snake, and the Medicine, Papers

Digital Marketing and Communication-Free-Samples for Students

Question: Formulate a Digital Marketing Strategy for an existing Organisation. Answer: Introduction Current business mission, strategy and operations The major aim of Ad Astra Institute is to offer expert knowledge and hand-on experience to the students for prospering their career in culinary arts and hospitality (Adastra.edu.au 2017). The concerned organization also offer world class facility, student support facility, expert teaching staffs, pathway to learning higher and farm experienced along with the homestay accommodations (Adastra.edu.au 2017). The prime reason behind this strategy is to improve the market value of the students so that they can find a suitable employment in hospitality sector. Moreover, the aim behind providing student support facility is to offer comfort especially to the international student and they endow the students with this facility through homestay accommodation through the Australian Homestay Network (AHN) (Adastra.edu.au 2017). Company operates, industry trends, major competitors, client strengths and weaknesses in relation to major competitors Ad Astra Institute operates their education services through two campuses- Melbourne City Campus and South Melbourne Campus (Adastra.edu.au 2017). In Melbourne City Campus, the classes are conducted and the location is convenient for all the students. It is near the iconic Southern Cross Train Station, a tram stop and is close to restaurants, sporting activities, shops, accommodations and Melbourne Park. On the other hand, the South Melbourne Campus offers Commercial Training Kitchen to the Commercial Cookery students of Melbourne City Campus (Adastra.edu.au 2017). Bosomworth (2015) stated that the term industry trend refers to employment, consumer behavior, technological advancements along with the competitors and new product development. In context of employment, the industry trends thus described as recruitment of expert staffs, who are experts in their fields and helps the students to attain industry certified education so that he students can place themselves in hospitality sect ors. Moreover, following the trends of globalization, Ad Astra Institute develops partnership with the UCSI University in order to offer Malaysian student to learn hospitality knowledge in Australia (Adastra.edu.au 2017). The partnership is also extended with the development of partnership with Sunbird School in Chengdu, China (Adastra.edu.au 2017). In this way, the brand reputation and awareness is enhanced in other nations. The industry trend of Ad Astra Institute also provide language learning skills for making international students competent in communicating with Australian or any customers. The trends can also be witnessed through their services like- accommodations, holiday programs, career development programs and health covers for internal students (Adastra.edu.au 2017). The major competitors of Ad Astra Institute are William Angliss Institute, Academia International and the Hotel School Melbourne. The strength of Ad Astra Institute compared to these universities is that ad Astra has positive reputation in the external community, proactive Partnerships with other universities especially in other nations, conducting accredited programs and offering of learning skills development to enhance learning and effective student and campus services. However, the weakness compared to these competitors is poor maintenance of digital presence and providing match between research expectation support. Macro environmental threats and opportunities and current digital presence Macro environmental threats Some of the threats that Ad Astra Institute can face is the state budget crisis for incorporating more advancement in the university services. Moreover, not all parents consider employment in hospitality industry as a good profession; thus, negative public perception is a threat for the university. Development of another hospitality industry with more diverse functionalities and offering of facilities is a great threat for Ad Astra Institute. Macro environmental opportunities The concerned university have opportunity is developing more partnerships in support of university initiatives, Diversity of region in terms of students and industry, formulating match between the curricular and societal interests, creating external community and university relationship through interest in expansion of cultural activities so that internal students can communicate with local students and customers, expansion in terms of academic program expansion and growth in terms of university services. Moreover, Ad Astra Institute have the opportunity of Stockton by developing University Park, bring enhancement in university connections and incorporating large student pool. Current digital presence Chaffey and Bosomworth (2012) stated that the occurrence of the business in online is known as digital presence. In modern era, social media networking sites is a part of digital presence. Ad Astra Institute has their digital presence through their online website, Facebook, YouTube account and LinkedIn (See Appendix, Figure 1, 2 and 3). It can be seen that the performance of their digital presence is not significant as total number of members in Facebook are not high, there are zero subscribers in their YouTube Channel and also there is no recent activity related videos uploaded in the channel. Lastly, in their LinkedIn profile, not much response is there. All these aspects illustrate that there digital presence need to follow an effective strategy so that more people get aware of their brand. Marketing strategy of current service offering and target markets The target market in this cases are the high school students in hospitality schools and those, who intends to pursue their higher study or desire to be a professional in hospitality sector. The current marketing strategy is to formulate partnership with other university of different nations so that their students after completing their high school can pursue their higher education is hospitality in Australia. Customer segments and value propositions and service positioning strategies The customer segmentation followed by Ad Astra Institute is educated families with high income so that they can afford the fees of the university and the activities that are provided for career development. The segmentation is also based on location (Chaffey and Ellis-Chadwick 2012). In this aspect, the concerned organization offers their services in Melbourne City and South Melbourne. Considering the psychographic strategy, people with high standard living are only targeted by this university. The value proposition of the Ad Astra Institute is Ad Astra Institute aims to provide students with expert knowledge and hands on experience to develop their careers in hospitality and the culinary arts. Lastly, it can be said that the positioning of the market is only in Melbourne and even students of other nations, have to come to Australia is they intends to study in this university. Integrated (traditional + digital) Marketing Strategy Identification of the primary marketing challenge Thus, it can be said that, the prime challenge is that people are not aware of the services and the educational course that Ad Astra Institute is providing. They do not have their branches in other nations and students have to accommodate in their campus if they intends to study in their university. Most importantly, their digital channels are not properly maintained especially their Facebook fan page and YouTube channel. Ad Astra Institute thus has to enhance their partnership in other nations and offer their services as a joint venture so that students can experience their services in their respective nation. Secondly, for overcoming the adversity of brand awareness, effective promotional activities should be incorporated. Thirdly, effective plan should also be formulated so that the digital presence of the concerned university can be enhanced. Recommendation for enhancing university partnerships Ad Astra Institute can initiate university partnership programs so that collaboration with Hospitality University and high schools can be established. The concerned university can also select some extra-ordinary student and offer them scholarships to study in Australia. Partnership can also be formed with the business partners so that the local and especially the international students can get the campus services and other accommodation services efficiently. Recommendation for enhancing promotional activities Advertisement can be done through traditional methods like advertisement in newspaper, digital hoardings and magazines attract students and their family members. Moreover, the concerned organization can also adopt the strategy of advertising campaigns, demonstrations from successfully placed students and free sample campaigns, seminars on related topics along with direct mail campaigns. However, in order to meet the recent trends, the concerned university can adopt the strategy of digital promotional activity through online sites especially social media marketing through Facebook page, YouTube channel, Twitter account and others. Recommendation for enhancing digital presence The design of the website should be enhanced so that people will find every small detail in the website. Thus, it is recommended to develop a simple yet effective design, mobile-friendly digital presence, incorporation of quality images and information related to those images and most importantly presence of statistics. Moreover, for their social media page, one recommendation is to stay active every time in the social sites. Based on the posts in the sites, consumer survey should also be conducted so that the exact user demand can be observed and relevant changes can be made on the services offered to the students. Justification for changing the marketing strategy All the recommendations are justified as it will enhance the brand awareness among the community. In addition to that, these strategies will also enhance their promotional activities and university collaborations and more people will desire to get admission in Ad Astra Institute. These strategies will also redefine the target segmentation that is the concerned organization can also serve their services outside Melbourne, Australia. Scholarships and other campaign also attracts student with extraordinary merit irrespective of their family income and culture to learn and study at their university. The digital advertisements and channel also allow the students and their family to get aware of all the detail and contact the university directly through the details. This transparency also enhances their brand awareness. Digital Marketing Plan Social media marketing Goal Strategy Tactics Goal 1 Audit the current social presence -Assess the different social networking sites and online websites -Optimize the networks like cover images, profile pictures, contents of the programs and details future activities -Assess the effective network that brings most value -Compare the competitors online presence and closely target their upcoming strategies Goal 2 Document ideal customer -Identification of the target markets and their most preferred digital media applications -Customers can be segmented based on the age, location, job tiles and income and language preferences. -Developing same social media sites with other languages of nations, where the university intends to expand their branch. -If Facebook is the most preferred application, regular updates of the content, future courses and the ongoing scholarship programs should be present Goal 3 Formulate social media mission statement The mission statement should be close to the consumers demands and fulfill their queries Goal 4 Identification of the key success metrics The effectiveness of the social media should be maintained through some metric like- conversion rates, time spent on website, total shares and comments of the consumers on their existing and future activities. Goal 5 Creation of engaging content -Upload recent images and videos of the university campus, and the new class offered -Tutorial videos related to the hospitality subjects by effective staffs can also be uploaded on the media sites -Formulation of blogs related to the newly incorporated courses and activity in their websites -The online website can also include interview with successful students and academic professionals and other hospitality icons so that faith on the university can be attained. -Ebooks can also be published at a regular interval of time containing recent newsfeeds Goal 6 Analyzing and optimizing the contents -Reduce redundant data and more informative data through which more knowledge regarding the college campus, career opportunity can be obtained -Evaluate the preferred post by the consumers and introduce such courses and offers so that more people can comment in the social media pages. Table 1: Strategies to improve the social media marketing (Source; Created by Author) Strategies to increase consumers likes in Facebook business page Complete the home page of the Facebook Business Page profile: In this aspect, it can be said that the Ad Astra Institute should complete the details of their institute in Facebook. The details given in the institutes website and Facebook should be similar and presence of different details should be avoided. Moreover, a catchy description should be used and the business page should be categorized properly. Tiago and Verssimo (2014) suggested that through this method not only the potential followers can get the accurate information but it also prove the organized business strategy of the respective organization. Requests business partners join the business page: The Ad Astra Institute initiates many business partnerships and the consumers should also witness the collaboration through the Facebook business page. This strategy will ensure the authenticity of the details that is available in the fan page. Incorporation of the social plug-in in the business website: It is the general tendency of a person to search for a business website. However, it is liability of the organization to present the social plug-in of the organization in the websites. This will allow the website visitors to witness the activities that the organization is taking for the betterment of the student. Identify the interest trend of the visitors: Facebook has introduced a new metric tool called as Graph Search that allows an organization to easily find the interest of the target consumers. Ad Astra Institute can utilize the tool for posting relevant posts, videos and images according to the most demanding trends like- facilities available for international students, initiatives for opening their university in other nation with same effectiveness. This will enhance the followers in Facebook Fanpage which will encourage more students to take admission in their university. Enhance the subscribers in YouTube Business Cannel Formulate a plan for the video prior uploading: Ferrell and Hartline (2012) stated that there are thousands of channels based on same topic, but users only view such video that offer concise content in simple language. Ad Astra Institute should also prepare simple script for their videos regarding their classroom services, class courses, details of the staffs and facilities that they will receive. The video should not be long and use of pictorial representation should be more emphasized. Increase the frequency of video uploads: Ryan (2016) suggested that one way to keep engaging the customers is to regular updates regarding the business activity and future approaches. Channel that do not keep up with the subscribers demands become a less preferred channel. Thus, the concerned university should upload more videos like twice in a day or 5 times a week. This release of videos in a timely, recurring, and structured fashion pushes the number of subscribes significantly. Optimizing the title- The title of the content should contain keywords that users searches on Google for details. Ad Astra Institute can obtain this by using Google Adwords so that they can search for the keywords that users put while searching for university related information. The title of the content should be engaging and descriptive. Utilizing the Call to Action annotations: These are the popups that ask users to subscribe for the channel in order to get regular updates. All the engaging videos uploaded in the channel should contain these annotations so that on liking a video they can subscribe to the YouTube Channel. Establish interaction with the loyal fan base: Managing authorities are liable to noticed that all the users comments should be responded without any delay. Berthon et al. (2012) highlighted that quick response triggers the positive sense regarding the organization and their management. Mobile marketing The Ad Astra Institute should develop a mobile application for the students with more accessed details so that they can get more facility from the university and can suggest their friends to download the mobile application. The digital marketing plan for enhancing the popularity of a mobile application is illustrated below: Goal Strategy Tactics Goal 1 Focus on keywords that users mostly searches -The mobile application should all the details that are present in the official websites along with additional facilities of class course and classroom tutorials but logging-in to the application. -Each account should be customized and contain details related to the course mentors, assignment details and library access from the mobile application. Goal 2 Identification of the resources that the application requires -The content should be equipped with the relevant resources like classroom documents, presentation slides and sometimes videos related to course so that if students remain absent due to some reason, they can check the classroom updates from the mobile applications -The organization should keep proper budget for the development of the application so that the uploaded videos can be compatible to upload online and can be easily downloaded from mobile also. Goal 3 Categories the available facilities in the application -Everything should be catagorised in the application that is about us, classroom details, classroom timetables and mentors, Todays class, Classroom tutorials, study materials, Course assignment and Library Access. Each categories should be sub-categorized with additional options so that customization can be incorporated and student can find exactly those materials that they are searching for. Goal 4 Collaboration of app marketing team with a mobile marketing expert - The university can incorporate a IT team to handle their digital marketing and promotions -Otherwise hiring a third party mobile marketing expert for taking suggestion regarding the recent technological updates and mobile challenges. This strategy will allow the organization to overcome challenges regarding their mobile application. Goal 5 Provide regular updates with more facilities and user friendliness -The university should provide regular updates in the application in terms of additional access to facilities or class performance tracker so that the experience through the application can be enhanced rather than the look of the applications -Updates options should be provided regularly so that students can witness the effort the university take for enhancing their experience Table 2: Strategies to improve the mobile marketing (Source; Created by Author) Measuring the effectives of the digital marketing plan Likes Shares: After the implementation of the strategy, measuring the number of like and shares of the posts, videos and images by a student or visitors allow the organization to identify the increased effectiveness of their social networking sites. Image 1: Like metric of Facebook Business page (Source: ) Audience Growth/Rate of Followers: The organization has to keep an eye on the number of followers so that they can pay attention to the rate of their observers. This analytics allow the organization to identify the potential visitors and also dissatisfied observers. This analytics also allow the organization to look for the post and recent updates share by their dissatisfied observers and take effective steps to overcome the adversity. Image 2: Metric for Audience Growth/Rate of Followers Audience Demographics: This is a feature present in Facebook and Twitter so that the details of number of followers or subscribers in the respective social media sites can be measured like- age, gender, geographic location and preference of course. Image 3: Facebook Audience Demographics Analytics tool Conclusion It is concluded that, Ad Astra Institute is taken for consideration that operates their hospitality education services from two campuses in Melbourne that is Melbourne City Campus and South Melbourne Campus. The challenge that the university face is low maintenance and poor representation of their digital marketing presence. They have their Facebook fanpage and YouTube channel but they do not have much followers and subscribers in both of their digital media presence. It is also found from the discussion that they should provide a social link of their social media in their business websites so that people do not have to search for their social presence separately. In addition to that, it is suggested in the discussion that the concerned organization should regularly posted their recent videos, posts and images in their sites and business websites so that people can get aware through their activities. Moreover, for their students they should also develop a mobile application through w hich they can access their university account and get the facilities like classroom tutorials, study materials and assessments details. Recommendations It is recommended to Ad Astra Institute to create other parallel social media sites like Instagram and Twitter that younger generation use to share their experience. In this way, the concerned university also assesses the most effective social media through which they can promote their brand. It is also recommended for them to take video of curricular activities of the students and posted it on their university social media sites. Moreover, the social media pages of their university and business partners also be incorporated so that the authenticity if their data can be evaluated by the visitors. Moreover, suggestion from internet experts and programmers will also be beneficial for the university as they know the recent technological updates that can enhance their digital marketing presence. Reference list Adastra.edu.au., 2017. Ad Astra Institute. [online] Available at: https://adastra.edu.au/. [Accessed 01 Oct. 2017]. Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), pp.261-271. Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business strategy: toward a next generation of insights. Bosomworth, D., 2015. Mobile marketing statistics 2015. Leeds: Smart Insights (Marketing Intelligence) Ltd. Business.qld.gov.au., 2017. Business Queensland- Choose your promotional activities. [online] Available at: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/promotional-activities. [Accessed 01 Oct. 2017]. Carlson, A. and Lee, C.C., 2015. Followership and social media marketing. Academy of Marketing Studies Journal, 19(1), p.80. Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy. Implementation and Practice. Chaffey, D. and Ellis-Chadwick, F., 2012. Digital marketing. Pearson Higher Ed. Chaffey, D., Smith, P.R. and Smith, P.R., 2013. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Facebook.com., 2017. Facebook.com- Ad Astra Institute. [online] Available at: https://www.facebook.com/adastrainstitute/. [Accessed 01 Oct. 2017]. Ferrell, O.C. and Hartline, M., 2012. Marketing strategy, text and cases. Nelson Education. https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/marketing-basics/promotional-activities Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486. LikenIn.com., 2017. LikenIn- Ad Astra Institute. [online] Available at: https://in.linkedin.com/company/ad-astra-institute-australia. [Accessed 01 Oct. 2017]. Miller, M., 2012. B2B digital marketing: Using the web to market directly to businesses. Que Publishing. Pikas, B. and Sorrentino, G., 2014. The effectiveness of online advertising: consumer's perceptions of ads on Facebook, Twitter and YouTube. The Journal of Applied Business and Economics, 16(4), p.70. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management, 34(2), pp.65-73. Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Sabate, F., Berbegal-Mirabent, J., Caabate, A. and Lebherz, P.R., 2014. Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), pp.1001-1011. Saravanakumar, M. and SuganthaLakshmi, T., 2012. Social media marketing. Life Science Journal, 9(4), pp.4444-4451. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?. Journal of Interactive Marketing, 26(2), pp.102-113. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?. Business Horizons, 57(6), pp.703-708. Youtube.com., 2017. Youtube.com- Ad Astra Institute. [online] Available at: https://www.youtube.com/channel/UCFWanCTH-5fl3bAT0Z-2PFA/featured. [Accessed 01 Oct. 2017]